Vice Chancellor’s Teaching Award

The MA Global Media Management Team have been awarded a Vice Chancellor’s Teaching Award. The award recognises dedicated and innovative teaching.

The nomination outlines how “the teaching team have distinguished themselves through a collegiate approach and a commitment to developing innovative ways to engage students through research-informed and technology-enhanced learning.”

The nomination also highlighted the following:

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Congratulations and farewell GMM class 2017-18

It was a lovely sunny day for our end of year celebrations and farewell for the GMM class of 2017-18…

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(From https://twitter.com/LiShuoen/status/1021547415512539154)

 

The Work of Storytelling project showcase

On 29th and 30th May, the Transforming Creativity research group and MA in Global Media Management co-hosted a symposium on “The Work of Storytelling”. On the second day of the symposium staff and students from across the University of Southampton were invited to share their current research, and encouraged to seek out possibilities for future collaboration (read more about that here). The first day of the symposium was focused on student projects from GMM.

Students had the opportunity to hear talks from industry experts Dr Matt Freeman, Emma May from Emmerse Studios, and Dan Norris from Atelier Studios. Students also got to participate in a workshop with Dan Norris, where they were asked to respond to a sample project brief.

Students also got the chance to display their final projects from Global Media 2 in an exhibition, where they presented their work and received feedback from Dr Matt Freeman and Emma May.

For their GM2 projects, students worked in groups to create a social media influencer profile, a news website, or a transmedia story. It was very rewarding to see the results of all their labour!

More information about the symposium, including the full list of speakers, can be found at the event website. You can also find tweets from the symposium at the Twitter hashtags #gmmstorytellingand #wsastorytelling.

Q&A with Rebecca Li (2016-17 alumni)

Here at GMM we’re always excited to hear what recent alumni have been up to. Most recently, we spoke to Rebecca Li.

1. Why did you choose GMM at WSA/University of Southampton?

I used to study Public Relations and Advertising in college, and I wanted to study further in this area. When I searched online, I was quite interested in the Research and Design module at GMM. In addition, University of Southampton is on the top 100 university Times ranking list, and I really like the location of it. It’s warmer and close to London.

To be honest, I am thinking about applying to another master’s degree or PhD to continue study in the future!

2. What are you currently doing?

I am a marketing specialist in a company in Beijing: Counton Global Mobility Solutions. This company is mainly for education consultant immigration advice and investment management. My duties include online media platform operation, like editing online articles, posting on social media, collecting or making videos and so on.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

GMM helped me gain knowledge about new media, and showed me how to engage with audiences on a public platform. I also gained some knowledge about data analysis and research methods, such as content analysis. It’s quite helpful for me in my current work. In addition, I’ve started to write my own blog online, which is about my travel experiences, makeup tutorials or randomly daily updates. If you have interest, please search online for the WeChat official account: 没谱频道.

4. Advice to current GMM students

Studying at the University of Southampton was a great experience in my life. I miss it there, and hope to visit soon. Thank you to all the teachers in GMM! Thank you for your efforts to give us many amazing lectuers. I hope you are all well.

Work of Storytelling – programme ready

We are pleased to share with you the programme for the forthcoming “Work of Storytelling” symposium hosted by the Transforming Creativity Research Group and MA Global Media Management.

This symposium explores the working practices and dynamics that shape contemporary storytelling. In an age when lives are increasingly branded, gamified, and narrativized, how do our stories get created and communicated? What are the challenges of meaning-making across media? Focusing on digital media transformations, this symposium encourages discussions that interrogate the “work” (rather than the “art”) of storytelling.

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Q&A with Yanan Mu (2015-16 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Yanan Mu has been contact …

1. Why did you choose GMM at WSA/University of Southampton?

After I obtained a bachelor’s degree in management, I felt that management was too broad for me to get a job in the field that I was particularly interested in. I became increasingly interested in the media industry when studying in Manchester. Therefore, I decided to enrich myself by studying a media-related master’s course. When searching for relevant courses online, I found that the GMM programme at the University of Southampton was just what I was looking for. It is perfectly connected with my undergraduate studies. At the same time, it gives me a comprehensive understanding of the development of media.

2. What are you currently doing?

After graduated, I found a placement opportunity in an education company. I was mainly responsable for monitoring trending information through social media, using this information in our product to attract customers and get attention from potential customers. After the placement, I became the channel development manager of the company, provided leadership and guidance for new resellers and used social media platforms to develop the company’s business. After nearly two years’ work experience, I found myself stepping into a bottleneck period. I need to enrich myself if I want to create more possibilities for my life. Therefore, I decided to get a PhD in media and I’m currently working on my research proposal.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

My time at GMM and WSA definitely helped me significantly with what I experienced after graduated. Firstly, the valuable knowledge I gained from this course gave me acute knowledge of the world of digital media, which helped me to get a job easily. Secondly, the rigorous research and practice-based work experience enabled me to put theoretical concepts into practice, so that I did a great job during my placement period and got an unexpected promotion after that. Last but not least, my time at WSA/University of Southampton was the most unforgettable experience of my life. I made so many awesome friends who gave me so much love and support. Also, I met my Mr. Right here!

4. Advice to current GMM students

1) Always keep your feet on the ground, be serious about what you are learning, remember that it is your attitude not aptitude that determins your altitude.

2) Make your career plans as soon as possible. Try to do some interns or placements, grasp any chance to show your abilities.

3) You can either travel or read, but either your body or soul must be on the way.

GMM Study Visit to Oxford (25 April 2018)

Every year, the MA in Global Media Management sends students on a Study Visit to a different city. Our 2018 destination was Oxford, which GMM students and staff visited earlier this week. This year’s theme centred around the concept of transmedia worldbuilding: creating spaces in, outside, and around multimedia narratives.

The first part of the study visit involved a trip to the Oxford Story Museum. This museum creates immersive, interactive spaces designed to bring books and stories to life, deepening visitors’ engagement. Students took part in a Building Narrative Environments workshop, which looked at the principles behind the museum’s approach to storytelling, and at how they go about creating their spaces. Students learned about the various ways in which the museum provides immersive experiences—for example their story session for toddlers, or their Extreme Reading Adventures project, which works to re-engage reluctant or struggling readers. The Oxford Story Museum aims to take us into the world of the story in a real and physical way, and they look at story in all its forms: oral, written, film, digital.

The second part of the study visit was a transmedia ‘tour’ of Oxford, realised in an interactive Google Map. Students used this to explore of some of Oxford’s most famous filming locations, immersing themselves in the ‘world’ of stories like The Mummy (2017), Transformers: The Last Knight (2017), and the Harry Potter franchise (2001-2011), and considering how these fictional stories interact with real spaces. They were also asked to add something to these storyworlds themselves, by taking photographs and video at each location and tweeting them using the #GMMTransmedia hashtag.

After the day was done, GMM students and teachers made the inevitable trek back home—some with souvenirs and mementos, all with fresh perspectives on how stories are made and sustained.

Below are some of the moments we shared under the #GMMTransmedia hashtag: