Q&A with Rebecca Li (2016-17 alumni)

Here at GMM we’re always excited to hear what recent alumni have been up to. Most recently, we spoke to Rebecca Li.

1. Why did you choose GMM at WSA/University of Southampton?

I used to study Public Relations and Advertising in college, and I wanted to study further in this area. When I searched online, I was quite interested in the Research and Design module at GMM. In addition, University of Southampton is on the top 100 university Times ranking list, and I really like the location of it. It’s warmer and close to London.

To be honest, I am thinking about applying to another master’s degree or PhD to continue study in the future!

2. What are you currently doing?

I am a marketing specialist in a company in Beijing: Counton Global Mobility Solutions. This company is mainly for education consultant immigration advice and investment management. My duties include online media platform operation, like editing online articles, posting on social media, collecting or making videos and so on.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

GMM helped me gain knowledge about new media, and showed me how to engage with audiences on a public platform. I also gained some knowledge about data analysis and research methods, such as content analysis. It’s quite helpful for me in my current work. In addition, I’ve started to write my own blog online, which is about my travel experiences, makeup tutorials or randomly daily updates. If you have interest, please search online for the WeChat official account: 没谱频道.

4. Advice to current GMM students

Studying at the University of Southampton was a great experience in my life. I miss it there, and hope to visit soon. Thank you to all the teachers in GMM! Thank you for your efforts to give us many amazing lectuers. I hope you are all well.

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Q&A with Yanan Mu (2015-16 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Yanan Mu has been contact …

1. Why did you choose GMM at WSA/University of Southampton?

After I obtained a bachelor’s degree in management, I felt that management was too broad for me to get a job in the field that I was particularly interested in. I became increasingly interested in the media industry when studying in Manchester. Therefore, I decided to enrich myself by studying a media-related master’s course. When searching for relevant courses online, I found that the GMM programme at the University of Southampton was just what I was looking for. It is perfectly connected with my undergraduate studies. At the same time, it gives me a comprehensive understanding of the development of media.

2. What are you currently doing?

After graduated, I found a placement opportunity in an education company. I was mainly responsable for monitoring trending information through social media, using this information in our product to attract customers and get attention from potential customers. After the placement, I became the channel development manager of the company, provided leadership and guidance for new resellers and used social media platforms to develop the company’s business. After nearly two years’ work experience, I found myself stepping into a bottleneck period. I need to enrich myself if I want to create more possibilities for my life. Therefore, I decided to get a PhD in media and I’m currently working on my research proposal.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

My time at GMM and WSA definitely helped me significantly with what I experienced after graduated. Firstly, the valuable knowledge I gained from this course gave me acute knowledge of the world of digital media, which helped me to get a job easily. Secondly, the rigorous research and practice-based work experience enabled me to put theoretical concepts into practice, so that I did a great job during my placement period and got an unexpected promotion after that. Last but not least, my time at WSA/University of Southampton was the most unforgettable experience of my life. I made so many awesome friends who gave me so much love and support. Also, I met my Mr. Right here!

4. Advice to current GMM students

1) Always keep your feet on the ground, be serious about what you are learning, remember that it is your attitude not aptitude that determins your altitude.

2) Make your career plans as soon as possible. Try to do some interns or placements, grasp any chance to show your abilities.

3) You can either travel or read, but either your body or soul must be on the way.

Q&A with Zhang Xinyang (2016-17 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Zhang Xinyang has been contact …

1. Why did you choose GMM at WSA/University of Southampton?

When I chose my offers last year, there was a school name that caught my eye. It was WSA, the University of Southampton. I graduated from the Communication University of China, Nanjing. In past years, I have met many alumni who have entered WSA for further study after graduation. Their advice was one of the reasons I chose WSA. In addition, I have learned that the University of Southampton is ranked very high in the world (eg. QS Ranking). In the end, I had consulted WSA’s previous graduates, and their high evaluations of the course and staff eventually left me with the offer of GMM.

2. What are you currently doing?

Recently I have been preparing all the necessary materials to apply for a PhD course at the best university in China. The knowledge I learned in WSA has benefited me a lot in the following days. My final project was appreciated by a famous professor of this university. This was really exciting! The guidance from the tutors of WSA is very important, I really appreciate them.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

The courses at GMM give us a lot of options, to give us the opportunity to explore the intellectual sector we like. Before I got into WSA, I wanted to be able to get a sense of the newest development in the new media. There is no doubt that GMM gave me this opportunity. My classmates and I have carried out in-depth research on the concept of crowdfunding and bullet screen video sites. We learned about globalization and participatory culture. Here you can choose your favorite topic for in-depth exploration and give full play to your talents.

In terms of life, the school’s supporting facilities and accommodation system are perfect. It creates good conditions for students’ comfortable life and study. The bus and train system can take you to every corner of Britain. Hartley and WSA libraries will satisfy your thirst for knowledge. Winchester is an ancient city with numerous exhibitions and art activities that will greatly enrich your life.

Not only that, the diversity and internationalization of the school has broadened my horizons and it has given me an international perspective. The tutors at WSA taught me not only knowledge, but also good character. It helped me shape a good personality, which will allow me to go further in the future.

4. Advice to current GMM students

When I came to WSA, my basic knowledge and English level were very bad. However, I finally got a distinction degree and got the chance to continue in a PhD course. So I hope you can trust yourself and do your best. Boys, be ambitious!

At the same time, if you encounter some problems in your initial life in WSA, I hope you can become stronger.

In the end, I ask you to cherish every second in the UK, which may be the best time of your lifetime. You might learn a lot, go to a lot of places, and you might meet someone you love.

I can’t go back,

Wish you well.

Q&A with Yang Hong (2015-16 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Yang Hong has been contact …

1.Why did you choose GMM at WSA/University of Southampton?

WSA is part of the the University of Southampton, which has a good academic standing and educational resources. The strong art and humanities ambience attracted me a lot. In addition, Winchester is close to London which has lots of exhibitions, performances and other entertainments that could enrich my off-work hours.

I have majored in Advertising in undergraduate and want to extend and deepen my understanding of Media so I choose GMM.

2.What are your currently doing?

I’m a part-time editor in Nanjing University Press. I have edited many books like the Chinese version of A Companion to Art Theory and Gille Deleuze’s collected works, as well books related to the media. My study at WSA helped me knowledge in these areas so that I can edit them easily.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

GMM broadened my outlook. For example, I know deeply about concepts including ‘imperialism’ and ‘UGC’. Through GMM I gained not only an understanding of certain concepts, but developed approaches to thinking. Since graduating, this way of thinking has helped me find and understand matters in the world.

I also enjoyed the external links, for example meeting the director of Blueberry Soup and exploring the process of making films.  This is novel thing for me because I have always been interested in films but had never meet directors face-to-face. The experience excited me a lot.

In addition, the writing of my Final Project and the Research Skills module provided me with relevant academic experience so when I wrote my proposal for PhD application I was prepared.

As to the University, I often saw exhibitions in the gallery in WSA and a performance in Nuffield Theatre at Highfield campus. These facilities enriched my time and raised my art appreciation.

4. Advice to current GMM students

Enjoy the assignments.

Exploring what you real interested in.

Do more reading and travelling.

Q&A with Duo Yun (2014-15 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Duo Yun has been contact …

  1. Why did you choose GMM at WSA/University of Southampton?

    I got my bachelor’s degree in Business Administration and wanted to pursue a communication & media management role in the future. I did some research of related programmes in the UK before I started my applications and found that the course structure of the GMM at WSA aroused my interest a lot.

  1. What are you currently doing?

    I’m working with a marketing team at a consulting firm in London, which is really rewarding and helps me build a clearer career perspective in the future. I did enjoy the marketing work in London. Besides, I’ve got tremendous practical skills from the business operations.A particular achievement was leading the company’s social media accounts including Weibo, WeChat, Facebook, LinkedIn, Twitter. I expanded THE company’s Weibo followers from around 18,000 to more than 50,000, and the WeChat followers from 1,400 to 5,000 through active involvement in online career events as well as marketing strategies in 6 months

  1. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

    As an international student, the studying experience at WSA helped me adapt myself into British cultural. I met some great local friends which improved my language level and helped me eliminate the language barrier to a large extent. It also helped me develop a critical thinking mind and be creative. Even when I work as a marketer, I always keep a keen eye on digital trends.

  1. Advice to current GMM students

    Try to go out the comfort zone and be confident. If you are not a native speaker, you should make more effort to improve your English make more friends. Be brave and enjoy your study life in WSA. One day you will realise that all your endeavour is worthwhile.