Congratulations GMM graduates 2016-17

On Wednesday 13th December, the 2016-17 cohort of GMM students attended their graduation ceremony at Highfield Campus. It was great to share the day and celebrate with students and their families and friends.


Q&A with Yang Hong (2015-16 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Yang Hong has been contact …

1.Why did you choose GMM at WSA/University of Southampton?

WSA is part of the the University of Southampton, which has a good academic standing and educational resources. The strong art and humanities ambience attracted me a lot. In addition, Winchester is close to London which has lots of exhibitions, performances and other entertainments that could enrich my off-work hours.

I have majored in Advertising in undergraduate and want to extend and deepen my understanding of Media so I choose GMM.

2.What are your currently doing?

I’m a part-time editor in Nanjing University Press. I have edited many books like the Chinese version of A Companion to Art Theory and Gille Deleuze’s collected works, as well books related to the media. My study at WSA helped me knowledge in these areas so that I can edit them easily.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

GMM broadened my outlook. For example, I know deeply about concepts including ‘imperialism’ and ‘UGC’. Through GMM I gained not only an understanding of certain concepts, but developed approaches to thinking. Since graduating, this way of thinking has helped me find and understand matters in the world.

I also enjoyed the external links, for example meeting the director of Blueberry Soup and exploring the process of making films.  This is novel thing for me because I have always been interested in films but had never meet directors face-to-face. The experience excited me a lot.

In addition, the writing of my Final Project and the Research Skills module provided me with relevant academic experience so when I wrote my proposal for PhD application I was prepared.

As to the University, I often saw exhibitions in the gallery in WSA and a performance in Nuffield Theatre at Highfield campus. These facilities enriched my time and raised my art appreciation.

4. Advice to current GMM students

Enjoy the assignments.

Exploring what you real interested in.

Do more reading and travelling.

Q&A with Duo Yun (2014-15 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Duo Yun has been contact …

  1. Why did you choose GMM at WSA/University of Southampton?

    I got my bachelor’s degree in Business Administration and wanted to pursue a communication & media management role in the future. I did some research of related programmes in the UK before I started my applications and found that the course structure of the GMM at WSA aroused my interest a lot.

  1. What are you currently doing?

    I’m working with a marketing team at a consulting firm in London, which is really rewarding and helps me build a clearer career perspective in the future. I did enjoy the marketing work in London. Besides, I’ve got tremendous practical skills from the business operations.A particular achievement was leading the company’s social media accounts including Weibo, WeChat, Facebook, LinkedIn, Twitter. I expanded THE company’s Weibo followers from around 18,000 to more than 50,000, and the WeChat followers from 1,400 to 5,000 through active involvement in online career events as well as marketing strategies in 6 months

  1. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

    As an international student, the studying experience at WSA helped me adapt myself into British cultural. I met some great local friends which improved my language level and helped me eliminate the language barrier to a large extent. It also helped me develop a critical thinking mind and be creative. Even when I work as a marketer, I always keep a keen eye on digital trends.

  1. Advice to current GMM students

    Try to go out the comfort zone and be confident. If you are not a native speaker, you should make more effort to improve your English make more friends. Be brave and enjoy your study life in WSA. One day you will realise that all your endeavour is worthwhile.


Congratulations to 2015-16 Prize winner Annie Zhang

Congratulations to Annie Zhang for her University of Southampton/Winchester School of Art “Team Player” award.



Looking back at 2015-16

We spoke to current student Alejandra Pacheco and looked back over the last academic year


The GMM program has been very valuable and surprising for my academic experience. Being a student from another country, where teaching methodologies are different, I can say that I am very happy to understand and appreciate the system that GMM uses. This is based on research, the analysis of important contemporaries academic authors, an understanding of trending and continual changes in global media, and finally the freedom of each student to apply all this knowledge in the area of interest.

GMM is a smart program, that adapts to all interests, which is indeed what global media does nowadays. 


Q&A with Cesealia (2014-15 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Cesealia (Siqi Li) has been contact …

Why did you choose GMM at WSA/University of Southampton?

Firstly, because my undergraduate major is journalism, the courses of GMM are close to my academic background. GMM is about new media, I think the courses may much more useful in the future.

What are your currently doing?

After I graduated from GMM, I was worked as an intern in the UK  as a Chinese journalist for half a year. After that I came back to China – I am now in Shanghai and work as an editor-in- chief in an internet company.

In what ways does your time on GMM and at WSA/University of Southampton help you with this?

I think the content of our courses on GMM and University of Southampton help me a lot. Including teach me how to research and helping me to get plenty of knowledge both in lectures and library. The most important thing is … it helps me to built a much more rational thinking style!

What advice would you give to current GMM students on their next steps?

Read more, think more. The library is a huge treasury. You can discuss your opinions with your classmates both in class and after class, it may bring you much more new ideas. Besides, you can try to find some internship opportunities in UK, it may become very useful experience when you find a job after graduate. It also a precious experience of your life. Moreover, you can travel around UK and Europe during vacations.


Q&A with Beste (2014-15 alumni)

Since graduating in December 2015, it has been great to stay in contact with Beste Ozer and hear about her current work. In June 2016 we had a email exchange exploring her time on MA GMM and how this connects with her current work…

Why did you choose GMM at WSA/University of Southampton?

After my studies at Sociology in Turkey, I determined my next step as communication. While in Turkey, I have joined some education fairs where I have met Jussi Parikka. He was the one that led me to GMM at WSA/UoS. I had concerns at the beginning since the programme was newly started, but when I had a chance to visit WSA in 2 months and chatted with the pathway leader of the course, I decided that this was the one that I have dreamed of. I always like to engage in social media, follow the updates related to this industry, at the same time curious about big data and how social media benefit NGOs. Basically, my curiousity and excitement directed me to this course.

What are your currently doing?

I am currently working at the global networking agency called Wunderman in Istanbul. I am part of the MEA Microsoft team and I am the social media analyst of the team. This means, I use the tool, Sprinklr to pick the valuable insights that are discussed for 30 days time period to generate content for Microsoft Turkey, Nigeria and South Africa. This is also called social listening, getting the insights from the tool based on peak topics, themes, sentiment from the users, pointing out the influecers of the month, diving deep in the competitors of Microsoft to understand what they are doing and what we can do better. At the end, I decide some recommendations to direct the client for future social media strategies.

In what ways does your time on GMM and at WSA/University of Southampton help you with this?

Our major discussions were all about big data which is now helping me a lot! I am using almost everything I’ve learned in the course now which inspires me so much! My work covers taking the data to analyze and making comments based on the analysis, so it is very important to know how to analyze the data on social media, if it is accurate or not. The time I’ve spent on GMM, we have learned such things.


What advice would you give to current GMM students on their next steps?

First of all, I would advise them to understand what an inspiring course they have taken! I would strongly recommend them to pay attention to all the articles given in the course, because I’m still going over and using them while working! Especially, if they want to work in social media industry, they have to keep themselves updated, always! So I can say, read, search and share!!