We are pleased to share with you the programme for the forthcoming “Work of Storytelling” symposium hosted by the Transforming Creativity Research Group and MA Global Media Management.
This symposium explores the working practices and dynamics that shape contemporary storytelling. In an age when lives are increasingly branded, gamified, and narrativized, how do our stories get created and communicated? What are the challenges of meaning-making across media? Focusing on digital media transformations, this symposium encourages discussions that interrogate the “work” (rather than the “art”) of storytelling.
This seminar series brings together researchers from the UK and USA for two events at Highfield (7th February) and Winchester School of Art (16th April) to explore transformations, debates, and tensions associated with digital labour. The first seminar focused on the home-work conflicts of digital labour for those endeavouring to make a living on digital platforms. The second seminar focuses on social media careers and fashion blogging. This series is convened by Dr Dan Ashton (Transforming Creativity/Winchester School of Art) and Dr Rebecca Taylor (Work Futures/Sociology) with support from the Web Sciences Institute.
Seminar 2: Negotiating professional/amateur boundaries in the digital economy
Brooke Erin Duffy
‘Digital Dream Jobs: The Promises and Perils of a Social Media Career’
Against the backdrop of profound transformations in the technologies, economies, and politics of creative labor, enterprising young people are flocking to social media with aspirations of capitalizing on their passion projects. To these digitally networked content creators, fashion blogs, YouTube, and Instagram represent prospective paths to lucrative and rewarding careers. But to what extent do their investments pay off? In this talk, I draw upon dozens of in-depth interviews to highlight both the promises and perils of a social media-enabled career.
‘Fashion Blogging as Invented Labour’
In this talk, drawing on a series of semi-structured interviews I have been conducting with a broad range of UK-based fashion bloggers since 2013, I interrogate the strategies they have developed to invent and legitimate their practice. I engage with the work of Michel Foucault and Pierre Bourdieu to look at the idea of the discursive construction of fashion blogging as well as at the rules and techniques that have emerged to regulate it. In particular, I comment on the journalists vs bloggers debate; on the idea of authenticity; and on the issue of monetization.
On Wednesday 13th December, the 2016-17 cohort of GMM students attended their graduation ceremony at Highfield Campus. It was great to share the day and celebrate with students and their families and friends.
In October and November, GMM students undertook the Critical Media Practice module.
This module will introduce you to the creative practices, technical skills and conceptual frameworks required to produce critical media projects in a range of media (for example, video, photography, web) in a digital environment. It will explore the ways in which contemporary media production, participation and consumption are shaped by their historical, technological and everyday contexts. Through practice workshops, exploring key examples from alternative and experimental media, you will be encouraged to produce work that is analytical and critical of established media conventions.
The module focused on the critical exploration of four areas of media practice: web, photography, video and social media.
There were fascinating presentations:
There were playful and inventive media practice workshops:
And a day exploring VR and gaming, undertaking creative problem solving tasks, curating playlists, reimagining emojis, and sharing critical responses:
On Wednesday 27th and Thursday 28th September we welcomed the new cohort of GMM students.
Our induction week theme this year was Global Media Memes and we spent time creating and sharing memes on #wsagmm
Then we joined together for a show and a cuppa
On Wednesday 14th June MA Global Media Management hosted its third annual symposium. This year’s theme, connecting to our earlier study visit and guest lecture, was on data visualisation. Three speakers presented their research and the concluded with a roundtable discussion:
- Dr Anna Feigenbaum (Bournemouth): Scraping, Sorting and Storytelling: Dealing with Data in Social Justice Research
- Cath Sleeman (Nesta): Data visualisation in practice
- Cristian Hernández (data scientist): From Open to Public Data: a Citizen Data Science Approach (presentation available here)
There was also a selection of student work from the MA Communication Design programme’s 2016 “Data Physicalisation” exhibition. The project asked students to collect data on the topic of E-Waste and to represent that data in physical form. The brief provides further information and there is an overview of images from the exhibition.
Here are some of the tweets and pictures from the day: