Students Lead the Day at GMM ‘Gendering Technology’ Workshops

On 5th December 2018, students and staff at WSA took part in a series of Critical Media Practice workshops, focused around the theme of ‘Gendering Technology’. The workshops developed practical skills, but also explored the gendered dimensions of technology’s access and use, and the framing of debates around gender identities and technology. Half of the workshops were led by students on the Global Media Management MA, who took the opportunity to develop their communication and leadership skills by sharing their knowledge with others.

In the first workshop, Summer Xia (a GMM student) talked about what it’s like to manage a video website, introducing the ways a manager cooperates with other departments in the company. Through examples, she took participants through the challenges of building and coordinating a video website. She also answered questions they had about the industry.

Workshop two was led by another GMM student, Tom Carey. In this workshop Tom gave a brief description of the different software available for performing with video and motion graphics live, and the advantages and disadvantages of two main competitors and examples of their potential use. A demonstration of ArKaos GrandVJ followed, with supporting documentation available as a handout. After a short discussion of the gendered aspects of this technology, there was an opportunity for participants to have a go at VJing themselves!

In workshop three Adam Procter (Programme Leader for the BA in Games Design and Art at WSA) talked to students about the position of women in the video games industry, from design to coding to content. Participants were asked to share their favourite games, and then a short activity followed in which we researched how women are represented both in these games, and in the companies that design them.

The final workshop of the day was led by Dr Megen de Bruin-Molé and Dr Mihaela Brebenel. They gave a brief history of collage, and the resistant practice of zine-making. Participants were then given the chance to explore the practice of zine-making for themselves, creating a collaborative zine around the themes of ‘gender’ and ‘technology’.

More details about the aim and scope of the day are available in the original post. Click the gallery below to view images from the workshops:



Research cultures and practices

On Thursday 18th October, researchers from WSA gave a talk for GMM students on the research groups and environment at WSA. There were talks from Dr Jo Turney (Director of Graduate Studies) and from Dr Seth Giddings on the Transforming Creativity Research Group and Dr Mihaela Brebenel on the Archaeologies of Media and Technology Research Group.

Digital Labour Seminar Series

This seminar series brings together researchers from the UK and USA for two events at Highfield (7th February) and Winchester School of Art (16th April) to explore transformations, debates, and tensions associated with digital labour. The first seminar focused on the home-work conflicts of digital labour for those endeavouring to make a living on digital platforms. The second seminar focuses on social media careers and fashion blogging. This series is convened by Dr Dan Ashton (Transforming Creativity/Winchester School of Art) and Dr Rebecca Taylor (Work Futures/Sociology) with support from the Web Sciences Institute.

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Seminar 2: Negotiating professional/amateur boundaries in the digital economy

Brooke Erin Duffy
‘Digital Dream Jobs: The Promises and Perils of a Social Media Career’
Against the backdrop of profound transformations in the technologies, economies, and politics of creative labor, enterprising young people are flocking to social media with aspirations of capitalizing on their passion projects. To these digitally networked content creators, fashion blogs, YouTube, and Instagram represent prospective paths to lucrative and rewarding careers. But to what extent do their investments pay off? In this talk, I draw upon dozens of in-depth interviews to highlight both the promises and perils of a social media-enabled career.

Agnès Rocamora
‘Fashion Blogging as Invented Labour’
In this talk, drawing on a series of semi-structured interviews I have been conducting with a broad range of UK-based fashion bloggers since 2013, I interrogate the strategies they have developed to invent and legitimate their practice. I engage with the work of Michel Foucault and Pierre Bourdieu to look at the idea of the discursive construction of fashion blogging as well as at the rules and techniques that have emerged to regulate it. In particular, I comment on the journalists vs bloggers debate; on the idea of authenticity; and on the issue of monetization.

Data Visualisation symposium

On Wednesday 14th June MA Global Media Management hosted its third annual symposium. This year’s theme, connecting to our earlier study visit and guest lecture, was on data visualisation. Three speakers presented their research and the concluded with a roundtable discussion:

  • Dr Anna Feigenbaum (Bournemouth): Scraping, Sorting and Storytelling: Dealing with Data in Social Justice Research
  • Cath Sleeman (Nesta): Data visualisation in practice
  • Cristian Hernández (data scientist): From Open to Public Data: a Citizen Data Science Approach (presentation available here)

There was also a selection of student work from the MA Communication Design programme’s 2016 “Data Physicalisation” exhibition. The project asked students to collect data on the topic of E-Waste and to represent that data in physical form. The brief provides further information and there is an overview of images from the exhibition.

Here are some of the tweets and pictures from the day:

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Industry Insights

On Tuesday 25th April, GMM held its “Industry Insights” afternoon. We we joined by three excellent speakers sharing their careers and exploring debates in relation to social media, technological innovation, organisational structures, and crowdfunding.

Pictures from the afternoon and speaker biographies are below:

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Chris Buckingham is a crowdfunding specialist and author of several books on the topic. His research interest with Winchester School of Art (University of Southampton) is looking at how serious games might help crowdfunding campaign management. He is the founder of the crowdfunding education platform, minivation, an international speaker and guest lecturer for several universities.

Howard van Rooijen is co-founder and director of two businesses: endjin – a consultancy who enable organizations of all sizes to deliver on the vision of a modern, data-driven enterprise, and benchpeg – which aims to support the British Jewellery Industry and Allied Trades and has over 10,000 subscribers / 60k page views a month. He is also a Microsoft Most Valuable Professional and a Microsoft Accelerator Mentor.

Rebecca van Rooijen is the creator of Benchpeg, she has 20 years of experience in the Creative Industries spanning Art and Craft Galleries, Arts Centres, the Jewellery Industry: jewellery design and making, communication projects, marketing, PR and branding, events management, website management, social media management, workspace management, Creative Industry business support programmes, mentoring and even capital build projects within the Public, Private and the Third Sectors. Alongside her ‘formal’ career she created Benchpeg, a website and weekly newsletter for the jewellery industry. Her vision was to create a digital resource where the jewellery industry could share and access information. 10 years on she now concentrates on developing Benchpeg as a business with a team of helpers. As an alumni of Winchester School of Art and the School of Jewellery in Birmingham, Rebecca holds an MA in Arts Management from City University, London. Rebecca is a Committee Member for the Communications and Marketing Committee at The Goldsmiths’ Company, she sits on the Selection Committee for the Goldsmiths’ Directory, is a business mentor for the Crafts Council, and was elected a Committee Member of the Goldsmiths’ Craft and Design Council (retired). She has acted as an ambassador for many jewellery industry events and has been a regular speaker at International Jewellery London. In 2013 she was awarded the Freedom of the Goldsmiths’ Company and is a Freeman of the City of London.


Social Network Platforms and Digital Existence

On Tuesday GMM was very pleased to welcomed Ganale Langlois and Greg Elmer for the AMT seminar, ‘Social Network Platforms and Digital Existence’. Abstracts here.