MA Global Media Management
News, entertainment and communication media are being transformed through the global development of the Internet, social networks and mobile media. This pathway will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them. Supported by the teaching, research and professional expertise of internationally renowned academics and sector-leading professionals, you will apply academic debates and industry perspectives to your investigation of media organisations, consumers and audiences, and digital innovation.
You will explore the strategies and management techniques employed by commercial, non government (NGO) and community based (CBO) organisations, how creative ideas are developed, and how audiences and users respond to them, or generate their own media material. Critical essays, practice-based projects, and scholarly reports will prepare you with the strategic and analytical skills to pursue careers in cultural and creative organisations and businesses or to pursue doctoral research.
Winchester School of Art
WSA is one of the UK’s leading art and design institutions and part of the world-renowned University of Southampton, one of the Russell Group of UK research-intensive universities. WSA is an international centre for ideas in design and media theory. Global Media Management is taught by leading media researchers including Dan Ashton, Valentina Cardo, Jussi Parikka, and Seth Giddings. Research centres linked to GMM include the Archeologies of Media and Technology Research Group and the Design & Media Ecologies Lab.