Ludic Economies: value and exchange in contemporary game cultures
Play and games are at the heart of the new business models of mediatized global capitalism, attracting and sustaining attention, pioneering new techniques of payment and brand loyalty, lubricating the monetary and affective microtransactions of social media networks.This one-day symposium will ask what other economies, currencies, modes of exchange and values are now – or could be – in play.
This event was held at WSA on 30th June 2015. Please see the Ludic Economies website for further details.
Programme
12.30 – 1.00 Introduction Seth Giddings
1.00 – 2.00 Ludic economies
Patrick Crogan: Creativity (culture) and economy: indie games developers and a culturally valuable ludic economy
Ashok Ranchhod & Vanissa Wanick: eSports: a new lucrative ludic economy?
2.30 – 3.30 Ludic business
Josh Jarrett: Playing with affective economies: the ‘free to play’ gift economy of the Multiplayer Online Battle Arena
Vanissa Wanick & Ashok Ranchhod: Beyond advergaming design: branded currency, social exchange, trust, and contextual experiences
3.30 – 4.30 Ludic identities, audiences and developers
Daniel Ashton: She taught me to walk this way, she taught me to p(l)ay this way: videogame walkthroughs, expert identities and paying audiences
Helen W Kennedy: Letting the right ones in: inclusive practices for games design and development
5.00 – 6.00 Plenary discussion in The Rotunda
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