Posts by Megen de Bruin-Molé

Full-time nerd. Moonlights as Teaching Fellow in Digital Media Practice at Winchester School of Art (University of Southampton), editor with the Critical Posthumanism Network, and assistant on the Changing Attitudes in Public Discourse project.

The Work of Storytelling project showcase

On 29th and 30th May, the Transforming Creativity research group and MA in Global Media Management co-hosted a symposium on “The Work of Storytelling”. On the second day of the symposium staff and students from across the University of Southampton were invited to share their current research, and encouraged to seek out possibilities for future collaboration (read more about that here). The first day of the symposium was focused on student projects from GMM.

Students had the opportunity to hear talks from industry experts Dr Matt Freeman, Emma May from Emmerse Studios, and Dan Norris from Atelier Studios. Students also got to participate in a workshop with Dan Norris, where they were asked to respond to a sample project brief.

Students also got the chance to display their final projects from Global Media 2 in an exhibition, where they presented their work and received feedback from Dr Matt Freeman and Emma May.

For their GM2 projects, students worked in groups to create a social media influencer profile, a news website, or a transmedia story. It was very rewarding to see the results of all their labour!

More information about the symposium, including the full list of speakers, can be found at the event website. You can also find tweets from the symposium at the Twitter hashtags #gmmstorytellingand #wsastorytelling.

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Q&A with Rebecca Li (2016-17 alumni)

Here at GMM we’re always excited to hear what recent alumni have been up to. Most recently, we spoke to Rebecca Li.

1. Why did you choose GMM at WSA/University of Southampton?

I used to study Public Relations and Advertising in college, and I wanted to study further in this area. When I searched online, I was quite interested in the Research and Design module at GMM. In addition, University of Southampton is on the top 100 university Times ranking list, and I really like the location of it. It’s warmer and close to London.

To be honest, I am thinking about applying to another master’s degree or PhD to continue study in the future!

2. What are you currently doing?

I am a marketing specialist in a company in Beijing: Counton Global Mobility Solutions. This company is mainly for education consultant immigration advice and investment management. My duties include online media platform operation, like editing online articles, posting on social media, collecting or making videos and so on.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

GMM helped me gain knowledge about new media, and showed me how to engage with audiences on a public platform. I also gained some knowledge about data analysis and research methods, such as content analysis. It’s quite helpful for me in my current work. In addition, I’ve started to write my own blog online, which is about my travel experiences, makeup tutorials or randomly daily updates. If you have interest, please search online for the WeChat official account: 没谱频道.

4. Advice to current GMM students

Studying at the University of Southampton was a great experience in my life. I miss it there, and hope to visit soon. Thank you to all the teachers in GMM! Thank you for your efforts to give us many amazing lectuers. I hope you are all well.

Q&A with Yanan Mu (2015-16 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Yanan Mu has been contact …

1. Why did you choose GMM at WSA/University of Southampton?

After I obtained a bachelor’s degree in management, I felt that management was too broad for me to get a job in the field that I was particularly interested in. I became increasingly interested in the media industry when studying in Manchester. Therefore, I decided to enrich myself by studying a media-related master’s course. When searching for relevant courses online, I found that the GMM programme at the University of Southampton was just what I was looking for. It is perfectly connected with my undergraduate studies. At the same time, it gives me a comprehensive understanding of the development of media.

2. What are you currently doing?

After graduated, I found a placement opportunity in an education company. I was mainly responsable for monitoring trending information through social media, using this information in our product to attract customers and get attention from potential customers. After the placement, I became the channel development manager of the company, provided leadership and guidance for new resellers and used social media platforms to develop the company’s business. After nearly two years’ work experience, I found myself stepping into a bottleneck period. I need to enrich myself if I want to create more possibilities for my life. Therefore, I decided to get a PhD in media and I’m currently working on my research proposal.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

My time at GMM and WSA definitely helped me significantly with what I experienced after graduated. Firstly, the valuable knowledge I gained from this course gave me acute knowledge of the world of digital media, which helped me to get a job easily. Secondly, the rigorous research and practice-based work experience enabled me to put theoretical concepts into practice, so that I did a great job during my placement period and got an unexpected promotion after that. Last but not least, my time at WSA/University of Southampton was the most unforgettable experience of my life. I made so many awesome friends who gave me so much love and support. Also, I met my Mr. Right here!

4. Advice to current GMM students

1) Always keep your feet on the ground, be serious about what you are learning, remember that it is your attitude not aptitude that determins your altitude.

2) Make your career plans as soon as possible. Try to do some interns or placements, grasp any chance to show your abilities.

3) You can either travel or read, but either your body or soul must be on the way.

GMM Study Visit to Oxford (25 April 2018)

Every year, the MA in Global Media Management sends students on a Study Visit to a different city. Our 2018 destination was Oxford, which GMM students and staff visited earlier this week. This year’s theme centred around the concept of transmedia worldbuilding: creating spaces in, outside, and around multimedia narratives.

The first part of the study visit involved a trip to the Oxford Story Museum. This museum creates immersive, interactive spaces designed to bring books and stories to life, deepening visitors’ engagement. Students took part in a Building Narrative Environments workshop, which looked at the principles behind the museum’s approach to storytelling, and at how they go about creating their spaces. Students learned about the various ways in which the museum provides immersive experiences—for example their story session for toddlers, or their Extreme Reading Adventures project, which works to re-engage reluctant or struggling readers. The Oxford Story Museum aims to take us into the world of the story in a real and physical way, and they look at story in all its forms: oral, written, film, digital.

The second part of the study visit was a transmedia ‘tour’ of Oxford, realised in an interactive Google Map. Students used this to explore of some of Oxford’s most famous filming locations, immersing themselves in the ‘world’ of stories like The Mummy (2017), Transformers: The Last Knight (2017), and the Harry Potter franchise (2001-2011), and considering how these fictional stories interact with real spaces. They were also asked to add something to these storyworlds themselves, by taking photographs and video at each location and tweeting them using the #GMMTransmedia hashtag.

After the day was done, GMM students and teachers made the inevitable trek back home—some with souvenirs and mementos, all with fresh perspectives on how stories are made and sustained.

Below are some of the moments we shared under the #GMMTransmedia hashtag:

Q&A with Zhang Xinyang (2016-17 alumni)

It’s great to hear what recent alumni have been up to. Most recently, Zhang Xinyang has been contact …

1. Why did you choose GMM at WSA/University of Southampton?

When I chose my offers last year, there was a school name that caught my eye. It was WSA, the University of Southampton. I graduated from the Communication University of China, Nanjing. In past years, I have met many alumni who have entered WSA for further study after graduation. Their advice was one of the reasons I chose WSA. In addition, I have learned that the University of Southampton is ranked very high in the world (eg. QS Ranking). In the end, I had consulted WSA’s previous graduates, and their high evaluations of the course and staff eventually left me with the offer of GMM.

2. What are you currently doing?

Recently I have been preparing all the necessary materials to apply for a PhD course at the best university in China. The knowledge I learned in WSA has benefited me a lot in the following days. My final project was appreciated by a famous professor of this university. This was really exciting! The guidance from the tutors of WSA is very important, I really appreciate them.

3. In what ways does your time on GMM and at WSA/University of Southampton help you with this?

The courses at GMM give us a lot of options, to give us the opportunity to explore the intellectual sector we like. Before I got into WSA, I wanted to be able to get a sense of the newest development in the new media. There is no doubt that GMM gave me this opportunity. My classmates and I have carried out in-depth research on the concept of crowdfunding and bullet screen video sites. We learned about globalization and participatory culture. Here you can choose your favorite topic for in-depth exploration and give full play to your talents.

In terms of life, the school’s supporting facilities and accommodation system are perfect. It creates good conditions for students’ comfortable life and study. The bus and train system can take you to every corner of Britain. Hartley and WSA libraries will satisfy your thirst for knowledge. Winchester is an ancient city with numerous exhibitions and art activities that will greatly enrich your life.

Not only that, the diversity and internationalization of the school has broadened my horizons and it has given me an international perspective. The tutors at WSA taught me not only knowledge, but also good character. It helped me shape a good personality, which will allow me to go further in the future.

4. Advice to current GMM students

When I came to WSA, my basic knowledge and English level were very bad. However, I finally got a distinction degree and got the chance to continue in a PhD course. So I hope you can trust yourself and do your best. Boys, be ambitious!

At the same time, if you encounter some problems in your initial life in WSA, I hope you can become stronger.

In the end, I ask you to cherish every second in the UK, which may be the best time of your lifetime. You might learn a lot, go to a lot of places, and you might meet someone you love.

I can’t go back,

Wish you well.