Gender, Technology and Enterprise

As part of this year’s programme of events under the theme ‘Gendering Technology’, two external guest speakers will be coming to campus on Wednesday 20th March, 10.30-12 in LTA.

Please also consider signing up for the afternoon workshop for an opportunity for active discussions on creative careers.

“Gender, Technology and Enterprise” Abstracts

Extending the location of ‘enterprise’ into life: Intimate geographies of the digital (Dr Carol Ekinsmyth)

Digital technologies are revolutionising where and when work (and by extension– enterprise) can be done. They are, in turn, changing who can perform this work, the nature of the skills required and the notion of the ‘ideal worker’. Gender identity can be understood as an outcome – rather than a cause – of working experiences (Butler 1990, Richardson 2018), and these are changed or potentially changed by digital technologies that enable work to extend beyond the formal workplace and into the home, family, social, leisure and ‘intimate’ spaces of the worker. Through the ambivalent and contested figure of the ‘mumpreneur’ (Ekinsmyth 2014) and its extreme – the parent-blogger – this mini-session will explore the gendered affordances and darker implications of the ‘digital workplace’ for enterprise.

How I accidentally became a ‘Digital Entrepreneur’ (Rebecca van Rooijen)

The presentation will cover a journey of a ‘professional’ Creative Industries career route in London to the accidental adoption of digital entrepreneurship and the founding of a groundbreaking business. 13 years on, the business has adopted its own working practices developed from learnings and experiences from the ‘traditional working environment’ and had adapted these for a work life balance and an unmasculine ‘female way of working’. The uses of philanthropic ideals throughout its approach will also be covered, a founding core principal which led to its foundation.

“Gender, Technology and Enterprise” Biographies

Carol Ekinsmyth is a Human Geographer at the University of Portsmouth who specialises in work, labour and entrepreneurship and their relationships to ‘place’. Her research has often taken a gender-lens to these subjects, recently in her examination of the phenomenon of ‘mumpreneurship’, and previously as applied to freelance work and self-employment in the creative industries. She is currently working on the embeddedness of creative industry businesses in medium sized cities.

Originally trained as a Jewellery Designer, Rebecca van Rooijen has amassed over 20 years’ experience in the Jewellery Industry. Through a varied and unique career path which has included amongst other things managing the Goldsmiths’ Fair jewellery selling event which generated £3M in sales in 7 days; delivering the regeneration and communication focused £3.5M Jewellery Sector Investment Plan for London Borough of Camden; and latterly having designed and delivered a regeneration project; the £17.5M Goldsmiths’ Centre in Central London. She is Founder of Benchpeg, the online jewellery resource established in 2006, which also publishes the first to market weekly, digital newsletter for the UK jewellery industry with 10k subscribers. She is a Freeman of the City of London, a non-executive Committee Member of the Goldsmiths’ Company, a Trustee of Bishopsland Educational Trust and Liveryman of the Worshipful Company of Goldsmiths.



GMM students visit the Archives Collections in Southampton

On Tuesday 26 February, following the lecture on Archival Methods as part of the core module Professional and Academic Skills 2, the students of the MA Global Media Management went to Highfield Campus to visit the Archives Searchroom in Hartley Library. Students were able to engage with a wide range of archives from the different collections in the University of Southampton, including the Wellington Archive, the Broadlands Archive, the Palmerston Archive, the Mountbatten Papers, the Anglo-Jewish Archives, and the Archaelogy Collections.

The Archives Collection at Southampton includes over seven million manuscript items. Although some archives were held since the 1860s, it was the arrival of the archives of Arthus Wellesley, first Duke of Wellington, in 1982, that marked the beginning of the archives as we know them today. Karen Robson and team had kindly prepared a selection of these manuscripts. Students were able to reflect on the research value of archives and familiarise themselves with the process of requesting and consulting materials for research purposes.

Congratulations and farewell GMM class 2017-18

It was a lovely sunny day for our end of year celebrations and farewell for the GMM class of 2017-18…

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Work of Storytelling – programme ready

We are pleased to share with you the programme for the forthcoming “Work of Storytelling” symposium hosted by the Transforming Creativity Research Group and MA Global Media Management.

This symposium explores the working practices and dynamics that shape contemporary storytelling. In an age when lives are increasingly branded, gamified, and narrativized, how do our stories get created and communicated? What are the challenges of meaning-making across media? Focusing on digital media transformations, this symposium encourages discussions that interrogate the “work” (rather than the “art”) of storytelling.

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Digital Labour Seminar Series

This seminar series brings together researchers from the UK and USA for two events at Highfield (7th February) and Winchester School of Art (16th April) to explore transformations, debates, and tensions associated with digital labour. The first seminar focused on the home-work conflicts of digital labour for those endeavouring to make a living on digital platforms. The second seminar focuses on social media careers and fashion blogging. This series is convened by Dr Dan Ashton (Transforming Creativity/Winchester School of Art) and Dr Rebecca Taylor (Work Futures/Sociology) with support from the Web Sciences Institute.

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Seminar 2: Negotiating professional/amateur boundaries in the digital economy

Brooke Erin Duffy
‘Digital Dream Jobs: The Promises and Perils of a Social Media Career’
Against the backdrop of profound transformations in the technologies, economies, and politics of creative labor, enterprising young people are flocking to social media with aspirations of capitalizing on their passion projects. To these digitally networked content creators, fashion blogs, YouTube, and Instagram represent prospective paths to lucrative and rewarding careers. But to what extent do their investments pay off? In this talk, I draw upon dozens of in-depth interviews to highlight both the promises and perils of a social media-enabled career.

Agnès Rocamora
‘Fashion Blogging as Invented Labour’
In this talk, drawing on a series of semi-structured interviews I have been conducting with a broad range of UK-based fashion bloggers since 2013, I interrogate the strategies they have developed to invent and legitimate their practice. I engage with the work of Michel Foucault and Pierre Bourdieu to look at the idea of the discursive construction of fashion blogging as well as at the rules and techniques that have emerged to regulate it. In particular, I comment on the journalists vs bloggers debate; on the idea of authenticity; and on the issue of monetization.